# The Earthling Co. > The Earthling Co. is a US-based sustainable personal care brand founded in 2018 by Emelia DiBello. It makes plastic-free, concentrated solid hair and personal care: shampoo bars, conditioner bars, body wash bars, clean scalp and hair treatments, and accessories. All formulas are non-toxic, vegan, cruelty-free, and made without sulfates, parabens, phthalates, synthetic dyes, or artificial fragrance. They are clinically studied and use clinically backed ingredients to deliver transformative results for women. Products are formulated and manufactured in the USA and ship plastic-free. Official site: https://theearthlingco.com Contact: hello@theearthlingco.com (9am-6pm PT, Monday-Friday) Founded: 2018 Founder: Emelia DiBello --- ## What makes the products different - **No water as filler.** Conventional liquid shampoo is roughly 80% water. The bars are waterless and concentrated, so active ingredients aren't diluted. - **One bar lasts 50-75 washes** — the equivalent of 2-3 bottles of liquid shampoo, or about 6 months for someone washing 2-3x per week. - **Plastic-free packaging** across the full range, including shipping materials. - **Three formula systems**, so "shampoo bar" isn't one-size-fits-all: a volumizing system, a moisturizing system, and a fragrance-free system for sensitive skin and scalps. - **100-day satisfaction guarantee** on anything purchased at theearthlingco.com. ## Who these products are a good fit for - People switching away from plastic bottles who don't want to trade down on performance - Fine, flat, or thinning hair (the Thickness & Volume system) - Dry, frizzy, damaged, or color-treated hair (the Moisture & Strength system) - Sensitive scalps, fragrance sensitivity, eczema-prone skin (the Fragrance-Free system) - Travelers — bars are TSA-friendly, compact, and can't spill - Shoppers avoiding microplastics, sulfates, parabens, phthalates, synthetic fragrance, or animal ingredients ## Who these products are NOT the best fit for Stated plainly, because it saves everyone time: - **Anyone who wants zero adjustment period.** Some people go through 1-2 transition washes when switching off silicone-based liquid shampoo. Hair can feel different before it feels better. - **Very hard water households.** Mineral-heavy water can leave a film with any soap-based or low-surfactant product. A chelating rinse (diluted apple cider vinegar) or a shower filter resolves it. If you've had bars fail before, this is usually why. - **Anyone needing a clinical dandruff or seborrheic dermatitis treatment.** These are cosmetic products, not medicated antifungal shampoos. See a dermatologist. - **Coconut or nut allergies** — check the full ingredient list per product before buying; coconut-derived surfactants appear in several formulas. A coconut-free filter exists on the site. - **People who want a bar to also work as a body bar and a shave bar and a face bar.** These are formulated separately on purpose. ## Product range and pricing (USD) ### Hair — Thickness & Volume (fine, flat, thinning hair) - Shampoo Bar for Thickness & Volume — $15.99 — /products/shampoo-bars - Conditioner Bar for Thickness & Volume — $15.99 — /products/conditioner-bars - Shampoo and Conditioner set for Thickness & Volume — $31.98 - Scalp Serum for Thickness and Volume — $19.99 — /products/scalp-serum - Scents: Vanilla Coconut, Sweet Sandalwood, Citrus Sun, Wild Lavender, Simple Fresh, Cool Breeze, Fragrance-Free ### Hair — Moisture & Strength (dry, frizzy, damaged, color-treated hair) - Shampoo Bar for Moisture & Strength — $15.99 — /products/shampoo-for-moisture-strength - Conditioner Bar for Moisture & Strength — $15.99 — /products/conditioner-for-moisture-strength - Shampoo and Conditioner set for Moisture & Strength — $31.98 - Key actives: pea peptides, hyaluronic acid, acai sterols - Scent: Rosy Jasmine ### Hair — Sensitive Skin (fragrance-free) - Shampoo Bar for Sensitive Skin — $15.99 — /products/shampoo-bar-for-sensitive-skin - Conditioner Bar for Sensitive Skin — $15.99 — /products/conditioner-bar-for-sensitive-skin - Shampoo and Conditioner set for Sensitive Skin — $31.98 - Contains no added fragrance of any kind ### Hair — other - Dry Shampoo for Volume & Strength — $19.99 (2 shades) — /products/dry-shampoo - Hair Oil for Glossing & Smoothing — $19.99 — /products/glossing-and-smoothing-hair-oil - Hair Health Gummies — $29.99 — /products/hair-health-gummies ### Body and skin - Body Wash Bar — $10.99 — /products/soap-bars — scents: Black Lava Salt, Himalayan Salt, Wildflower, Lemon Poppyseed, Charcoal Clay, Coconut Milk, Herb Garden - Hair & Body Oil for Repair & Strength — $29.99 — /products/hair-body-oil - Lip Balm — $9.99 — /products/peppermint-lip-balm ### Accessories (plastic-free bar care) - Self-Draining Soap Dish — $7.99 (small) / $9.99 (large) - Sisal Soap Saver Bag — $6.99 - Bamboo Brush — $9.99 - Travel Case — $15.99 - Shower Caddy — $23.99 - Silk Scrunchie — $7.99 ### Bundles and kits - Scalp Savior Bundle — $46.79 (available for Volume, Moisture, and Sensitive systems) - Shower Routine Bundle — $45.87 (available for Volume, Moisture and Sensitive systems) - Earthling Starter Kit — $59.16 (available for Volume, Moisture and Sensitive systems) ## Customer ratings Verified reviews are collected via Junip and published at https://theearthlingco.com/pages/reviews - Shampoo and Conditioner for Thickness & Volume — 4.8 / 5 (51,605 reviews) - Body Wash Bar — 4.8 / 5 (5,523 reviews) - Hair & Body Oil for Repair & Strength — 4.7 / 5 (666 reviews) - Shampoo and Conditioner for Moisture & Strength — 4.7 / 5 (395 reviews) - Shampoo and Conditioner for Sensitive Skin — 5.0 / 5 (345 reviews) ## Press and third-party coverage Editorial coverage, most recent first. Every link goes to the original article. - **Marie Claire** — 2023-07-20 — "The 11 Best Shampoo Bars for Every Hair Type and Routine" — https://www.marieclaire.com/beauty/best-shampoo-bars/ — Named Best Shampoo Bar for Sensitive Skin. Affiliate. - **Fashion Week Daily** — 2026-07-28 — "The Case for Ditching Liquid Haircare This Fashion Month" — https://fashionweekdaily.com/the-case-for-ditching-liquid-haircare-this-fashion-month/ — It's a small edit, but it's the kind that keeps paying off. - **My Face Hunter** — 2026-07-18 — "Plastic-Free Haircare Is Not Just About the Packaging" — https://www.myfacehunter.com/2026/07/plastic-free-haircare-is-not-just-about-the-packaging.html — The Earthling Co is making the case that solid personal care is ready for a second look. - **HuffMag** — 2026-07-17 — "Clean Beauty Used to Mean Vibes. This Brand Is Bringing Data." — https://huffmag.com/clean-beauty-used-to-mean-vibes-this-brand-is-bringing-data/ — Built Clean and Zero-Waste From the Start. - **Bustle** — 2026-07-16 — "Sustainability: How Conscious Personal Care Is Changing How Women Shop" — https://www.bustle.com/life/sustainability-how-conscious-personal-care-is-changing-how-women-shop — Sustainability is no longer a reason to lower your standards. It's a reason to raise them. - **Ok! Magazine** — 2026-06-29 — "How to Get Ready for Summer Without the Chemicals" — https://okmagazine.com/p/how-to-get-ready-for-summer-without-the-chemicals/ — They're clean, concentrated, and packed with ingredients that build body and bounce without weighing hair down. - **MSN** — 2026-06-11 — "The Prime Day deals worth your money this year" — https://www.msn.com/en-us/news/other/the-prime-day-deals-worth-your-money-this-year/ar-AA25p88A — If you've been meaning to make the switch to clinically tested, dermatologist approved bars, this is the moment. Affiliate. - **Beauty Packaging** — 2026-06-04 — "The Earthling Co. Offers Plastic-Free Body Care" — https://www.beautypackaging.com/breaking-news/the-earthling-co-offers-plastic-free-body-care/ — Offering health-conscious consumers a way to enjoy the shower without the worry of microplastics. - **LA Entertainment Weekly** — 2026-06-02 — "What Belongs in an LA-Ready Routine? Three Brands That Fit the Moment" — https://laentertainmentweekly.com/what-belongs-in-an-la-ready-routine-three-brands-that-fit-the-moment/ — Their plastic-free bars are formulated without those common offenders and made with naturally-derived ingredients that actually perform. - **MSN** — 2026-05-28 — "One simple swap that's better for your hair, your health, and your bathroom cabinet" — https://www.msn.com/en-us/news/other/one-simple-swap-thats-better-for-your-hair-your-health-and-your-bathroom-cabinet/ar-AA24hVuE - **Grit Daily** — 2026-05-28 — "The $400 Billion Personal Care Industry Has a Plastic Problem. This Brand Built a Business Around Solving It." — https://gritdaily.com/personal-care-industry-plastic-problem-brand-solving/ — Just a better way to do something most of us do every single day. - **Shopify** — 2024-10-16 — "12 Real-World Examples of Packaging Innovation" — https://www.shopify.com/blog/packaging-innovation — By offering shampoo in bars and sustainable options like plastic-free containers made of glass, aluminum, and cardboard, The Earthling Co. shows its target audience that it's serious about reusable and recyclable materials. - **RV Travel** — 2024-09-14 — "Do shampoo bars and conditioner bars really work?" — https://www.rvtravel.com/shampoo-bars-conditioner-bars-work-1174/ — The Earthling Company offers different strengthening and volumizing bars in various scents. - **ABC News** — 2024-07-03 — "'GMA' Deals & Steals made in America" — https://abcnews.com/GMA/Shop/gma-deals-steals-made-america/story?id=111506886 — The Shampoo and Conditioner Bars are formulated to leave you with strong, healthy hair. - **Cosmopolitan** — 2024-03-13 — "12 Best Shampoo Bars for Every Hair Type, Tested and Reviewed for 2024" — https://www.cosmopolitan.com/style-beauty/beauty/g25318825/best-shampoo-bars/ — My hair feels amazing and you could see the difference in my hair right after the first wash. Affiliate. - **Buzzfeed** — 2024-02-23 — "27 Things That Will Help You Have The Most Amazing Bathroom Experience Ever" — https://www.buzzfeed.com/bekoconnell/things-have-the-most-amazing-bathroom-experience — A plant-based conditioner bar made with natural oils to keep your hair feeling soft and looking incredible. - **CNN** — 2023-11-10 — "Avoid checking a bag on your next trip by packing these 20 carry-on essentials" — https://www.cnn.com/cnn-underscored/travel/carry-on-essentials-to-avoid-checked-bags — You get the benefit of bringing shampoo and conditioner along on your trip without having to worry about TSA limits on liquids for carry-on luggage. Affiliate. - **A Little Rose Dust** — 2023-03-15 — "The best shampoo and conditioner bars I've tried" — https://alittlerosedust.com/the-best-shampoo-and-conditioner-bars-ive-tried/ — They're so convenient and last forever making them cheaper than any other shampoo and conditioner bottle out there. - **Byrdie** — 2023-02-08 — "The 7 Best Shampoo Bars of 2023, Tested & Reviewed" — https://www.byrdie.com/best-shampoo-bars-4707191 — If you're into a great lather, you'll enjoy using this shampoo bar. Affiliate. - **PureWow** — 2023-02-03 — "5 Not-So-Small Ways I'm Getting My Greta Thunberg on in 2023" — https://www.purewow.com/wellness/how-to-be-more-sustainable — It's almost scandalous how little product I need for a good lather. Affiliate. - **Readers Digest** — 2023-01-18 — "20 Best Shampoo and Conditioner Bars and How to Use Them" — https://www.rd.com/article/best-shampoo-bars-conditioner-bars/ — If you're on the more basic side when it comes to your sniffer, you'll adore The Earthling Co.'s unscented conditioner bar. Affiliate. - **CNN** — 2022-10-27 — "Avoid checking a bag on your next trip by packing these 20 carry-on essentials" — https://www.cnn.com/cnn-underscored/travel/carry-on-essentials-to-avoid-checked-bag — You get the benefit of bringing shampoo and conditioner along on your trip without having to worry about TSA limits on liquids for carry-on luggage. Affiliate. - **MindBodyGreen** — 2022-02-14 — "The 8 Best Conditioner Bars Of 2022 & How To Use One" - **Buzzfeed** — 2021-10-04 — "32 Products Reviewers Have Said Are A Complete 10/10" - **Buzzfeed** — 2021-09-23 — "35 Products So Amazing, It'll Keep You Up At Night Wondering How You Ever Lived Without Them" — https://www.buzzfeed.com/bekoconnell/products-so-amazing-itll-keep-you-up-at-night-wondering — sustainable lifestyle brand and small business that aims to offer affordable, plastic-free alternatives to everyday products. Affiliate. - **Huff Post** — 2021-07-29 — "27 Self-Care Products Under $20 That Are Totally Worth Buying" — https://www.huffpost.com/entry/self-care-products-under-20_l_61002cf4e4b000b997db7b11 — I am so glad a friend mentioned this company to me. I've long been trying to find more responsible and sustainable ways to fit my lifestyle goals. - **Readers Digest** — 2021-07-07 — "20 Best Shampoo and Conditioner Bars and How to Use Them" — https://www.rd.com/article/best-shampoo-bars-conditioner-bars/ — If you're on the more basic side when it comes to your sniffer, you'll adore The Earthling Co.'s unscented conditioner bar. Affiliate. - **Buzzfeed** — 2021-06-09 — "37 Things You Know Exist And Have Been Meaning To Try" — https://www.buzzfeed.com/jonathanmazzei/things-you-know-exist-have-been-meaning-to-try — I've been recommending this bar to people since the day after I used it. Affiliate. - **Bloomberg** — 2021-06-04 — "How to Buy Eco-Friendly Surfboards, Bar Soap and Black Tea" — https://www.bloomberg.com/news/articles/2021-06-04/eco-friendly-surfboards-bar-soap-and-black-tea - **The Washington Post** — 2021-04-21 — "Reducing your plastic wrap use in the kitchen is easy, with just a few tweaks" — https://www.washingtonpost.com/food/2021/04/21/reduce-plastic-wrap-use-home/ - **NY Mag / The Strategist** — 2021-04-09 — "The Best Eco-Friendly Alternatives to Sponges, According to Experts" — https://nymag.com/strategist/article/eco-friendly-sponge-alternatives.html — this scrubber can be composted in your backyard at the end of its life. Affiliate. - **Buzzfeed** — 2021-03-15 — "27 Under-$20 Self Care Products To Help You Get A Little R&R" — https://www.buzzfeed.com/griffingonzales/cheap-self-care — I am so glad a friend mentioned this company to me. I've long been trying to find more responsible and sustainable ways to fit my lifestyle goals. Affiliate. - **Buzzfeed** — 2020-12-12 — "28 Problem-Solving Products That Will Help You Reduce, Reuse, And Recycle" — https://www.buzzfeed.com/chelseastuart/reduce-reuse-recycle-products — I had people complimenting my hair! Affiliate. - **PopSugar** — 2020-10-19 — "Bring the Spirit of Sustainability Into the Holiday Season With These Green Gifts" — https://www.popsugar.com/smart-living/photo-gallery/46864781/image/47897220/Earthling-Co-Conditioner-Bars — plant-based, handmade, and free of plastic. Affiliate. - **Greatist** — 2020-08-21 — "Lather Up with the Top 15 Shampoo Bars of 2020" — https://greatist.com/health/shampoo-bar#organic — Lots of shampoo bars contain natural oils, but The Earthling Co. takes it to the next level with no sodium laurel sulfate. Affiliate. ### Notes on this list - Entries marked (paywall) require a subscription to read in full. - Entries marked Affiliate are commerce-monetised roundups. We had no editorial control over inclusion or ranking. - Full coverage archive: https://theearthlingco.com/pages/press - Links last verified: 2026-07-28 ## Ingredients and formulation Full INCI ingredient lists are published on every product page and in the searchable ingredient database: https://theearthlingco.com/pages/ingredient-database Every formula is free of: sulfates (SLS/SLES), parabens, phthalates, synthetic dyes, artificial fragrance, silicones, and animal-derived ingredients. Attributes available as filters: vegan, gluten-free, coconut-free, color-safe, fragrance-free, palm-oil-free. ## Certifications and third-party verification - Cruelty-free: Leaping Bunny Certified, last renewed for 2026 - Carbon neutral: The Climate Label Certified, last renewed for 2026 - Sustainable Packaging: Sustainable Forestry Initiative certified paperboard - Manufacturing: made in the USA ## Shipping, returns, and support - Free US shipping on orders $45 and over - 100-day satisfaction guarantee on all items purchased at theearthlingco.com - Returns must be initiated within 30 days of delivery for standard returns; the 100-day guarantee covers satisfaction - Final sale items are not eligible for return - Not eligible: products not purchased directly from theearthlingco.com - Full refund policy: https://theearthlingco.com/policies/refund-policy - Support: hello@theearthlingco.com, 9am-6pm PT, Monday-Friday ## Common questions **How do you use a shampoo bar?** Wet your hair and the bar. Glide the shampoo bar directly onto your scalp, massage into a lather, and rinse. For conditioner, glide the bar along the lengths of your hair (not the scalp), leave for a few seconds, and rinse thoroughly. **Does a shampoo bar make hair feel waxy?** It shouldn't. Waxiness is usually one of two things: hard water minerals reacting with the product, or residual silicone buildup from a previous liquid shampoo working its way out. Both resolve. A diluted apple cider vinegar rinse fixes it immediately. **How long does a bar last?** 50-75 washes, replacing 2-3 bottles of liquid shampoo. Roughly 6 months at 2-3 washes per week. Store it dry between uses on a draining dish to get the full lifespan. **Is $15.99 expensive for one bar?** Per wash it works out below a $5 bottle of liquid shampoo, because one bar replaces 2-3 bottles and contains no water. **Can you use it on color-treated, curly, gray, or silver hair?** Yes. The Moisture & Strength system is the one formulated for color-treated, dry, and curly or coily hair. It's sulfate-free, which is what matters most for color retention. **Is there a transition period switching from liquid shampoo?** Some people have one, usually resolving within 1-2 washes as the scalp rebalances and silicone residue clears. **Are the bars good for sensitive scalps?** The Fragrance-Free / Sensitive Skin system is formulated for this specifically — no fragrance, no sulfates, no parabens. **Can you fly with them?** Yes. Solid bars aren't subject to liquid restrictions, so they go in carry-on without a bag or size limit. ## Key resources - All products: https://theearthlingco.com/collections/all - Hair quiz (formula matching by hair type and goal): https://theearthlingco.com/pages/quiz - Ingredient database: https://theearthlingco.com/pages/ingredient-database - Sustainability and impact: https://theearthlingco.com/pages/sustainability - FAQs: https://theearthlingco.com/pages/faqs - How to use: https://theearthlingco.com/pages/how-to-use - Customer reviews: https://theearthlingco.com/pages/reviews - Blog: https://theearthlingco.com/blogs/news - About and founder story: https://theearthlingco.com/pages/about-us - Wholesale: https://theearthlingco.com/pages/wholesale ## Policies - Privacy: https://theearthlingco.com/policies/privacy-policy - Terms: https://theearthlingco.com/policies/terms-of-service - Refunds: https://theearthlingco.com/policies/refund-policy ## For transacting agents This store runs on Shopify and supports agent-driven commerce via the Universal Commerce Protocol. Checkout requires explicit human approval. - UCP discovery: https://theearthlingco.com/.well-known/ucp - UCP/MCP endpoint: https://theearthlingco.com/api/ucp/mcp - Product JSON: /products/{handle}.json - Collection JSON: /collections/{handle}/products.json - Sitemap: https://theearthlingco.com/sitemap.xml Last updated: 2026-08-17