Most people wash their hair a few times a week. This repeatedly strips hair of its natural luster and moisture, as well as exposes your body to ingredients that can disrupt your endocrine system, reproductive system, hormones, and more. (And we won’t even go into all the plastic bottles that end up in landfills.)

But everyone wants hair that’s beautiful, clean and easy to manage.

And there are a few options you could try. The most obvious option is to switch to a very expensive salon quality product. But unfortunately, most salon quality products still contain these harmful chemicals that strip the hair of its natural oil. There are more natural salon options out there, but the price tag is even higher than the non-natural stuff.

But what if there was a product that was natural and effective, that had salon-quality ingredients and results? And what if it worked with your body and allowed your hair to be its natural best. And what if it was half the cost? And, just for kicks, let’s imagine it was easy on the planet too.