We’re all looking for safe and effective products for our families and homes, but knowing where to start is confusing. How can we know these products are actually safe and effective?

Back in 2019, we were asking ourselves the same thing. We were tired of cluttered bathroom shelves, wasted money, and products that didn’t live up to their promises, for us or the planet.

So, we set out to do something about that. We figured, what better way to address the confusion and wasted money in the personal care space than with intentionally-designed products that are effective, help to simplify our routines, and make you feel (and look) amazing

— Emelia DiBello and Kevin McQuiston, 
Co-Founders of The Earthling Co. 

We’re all looking for safe and effective products for our families and homes, but knowing where to start is confusing. How can we know these products are actually safe and effective?

Back in 2019, we were asking ourselves the same thing. We were tired of cluttered bathroom shelves, wasted money, and products that didn’t live up to their promises, for us or the planet.

So, we set out to do something about that. We figured, what better way to address the confusion and wasted money in the personal care space than with intentionally-designed products that are effective, help to simplify our routines, and make you feel (and look) amazing.

What started as a small idea has grown into a community of hundreds of thousands of Earthlings. Together, we’ve already diverted over 3.8 million plastic bottles from landfills, and we’re just getting started!

— Emelia DiBello & Kevin McQuinston,
Co-Founders of The Earthling Co. 

We started The Earthling Co. in 2019, packing orders from Emelia’s basement and determined to make sustainability feel doable for real people.

At the time, we were overwhelmed by the clutter of personal care products that didn’t work and weren’t kind to the planet. So we created something better: high-performing products made with fewer ingredients, less waste, and way more intention.

What started as a small idea has grown into a community of hundreds of thousands of Earthlings. Together, we’ve already diverted over 3.8 million plastic bottles from landfills, and we’re just getting started.

— Emelia DiBello & Kevin McQuinston,
Co-Founders of The Earthling Co.