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We’re all looking for safe and effective products for our families and homes, but knowing where to start is confusing. How do I know these products are actually safe and effective?
Not only that, but we’re always being influenced to add new products into our routines that turn out to be ineffective or unnecessary. This creates an overcrowded bathroom counter, wasted money, and eventually tons of waste in a landfill.
So, we set out to do something about that. We figured, what better way to address the confusion and wasted money in the personal care space than with intentionally-designed products that are effective, help to simplify our routines, and make you feel (and look) amazing.
Intentionally Designed for Everyone
Our product lines and their formulas were designed to be a truly essential part of every Earthling’s daily routine—from hair that ranges from dry to oily and thin to thick, our products were made to work for everyone.
Clean Formulas, Real Results
We ensure that we’re creating products with efficacious levels of safe, non-toxic ingredients, that are gentle on people and the planet, and that leave hair and skin healthier and happier than it was before.
Multi-Functional and Concentrated
We believe in creating products with multi-functional benefits and/or concentrated formulas to clear out the unnecessary clutter from our routines while giving customers their wasted money and time back.
Sustainable From The Start
The beauty industry creates 120 billion units of plastic packaging waste every year, and 90% of it doesn’t get recycled. These numbers are a growing problem. From day one, our products are designed to be as low waste and sustainably-sourced as possible so people can look amazing and feel good about it.
Eco Living Made Effortless
Our products effortlessly blend in with the average daily routine creating a cleaner future for personal care overall.