Introducing Your 2025 Earthling Wrapped
Every year tells a story, and 2025 was one worth pausing for. This was a year of small swaps adding up to meaningful change. Of cleaner routines becoming second nature. Of plastic avoided without sacrificing what actually works. Of hair wins that felt good and did good at the same time.
Earthling Wrapped is our way of looking back at what we built together this year. Not just new products or milestones, but the everyday choices that made a difference. From shampoo bars becoming a staple in showers around the world to seasonal scents that turned routines into something people looked forward to, 2025 was full of progress we’re proud of.
This recap is a thank you. For being here. For choosing better when you could. For helping prove that sustainability and great haircare can exist in the same sentence. Let’s rewind the year together.
Thanks for Being Part of a Cleaner, Kinder 2025
Numbers don’t always tell the full story, but sometimes they help put things into perspective.
In 2025, over 200,000 people switched to shampoo bars. That choice helped prevent more than 600,000 plastic shampoo bottles from entering landfills. That’s enough plastic to cover an entire football field.
Those numbers represent individual decisions made in bathrooms, dorm rooms, gyms, and family homes around the world. They represent people choosing something different, often for the first time.
We don’t take that lightly. The impact is real, and it’s shared. Cleaner hair, less waste, and proof that better alternatives can scale when people believe in them.
Some posts take on a life of their own.
This year, one simple, relatable moment resonated more than anything else we shared. A post about clean haircare, connection, and choosing better together quickly became our most liked of 2025.
The reason it landed felt obvious. Earthling isn’t just about products. It’s about people. About relationships. About wanting routines that align with your values without feeling preachy or complicated.
Seeing that post take off reminded us why storytelling matters. Why showing real moments, not just polished campaigns, builds trust and community. You showed us love all year long, but this moment stood out as a reflection of what Earthling is really about.
If there was one thing that defined 2025, it was scent.
This year, we released five seasonal scents that quickly became fan favorites. Blooming Lilac brought fresh spring energy. Maple Sugar felt warm and comforting. Piña Colada delivered summer escape vibes. Strawberry Daiquiri was playful and unexpected. Pumpkin Spice wrapped up the year with cozy familiarity.
Each seasonal release was limited, and the response made it clear how much scent can transform a routine. These weren’t just shampoo bars. They were moments to look forward to. Little sensory resets in the middle of busy days.
Seeing which scents resonated most helped guide how we think about future launches. The takeaway was simple. When haircare feels enjoyable, it’s easier to stick with the habits that matter.
This year wasn’t just about what you already loved. It was also about expanding the routine.
In 2025, we introduced a few thoughtful additions designed to make sustainable haircare even easier to stick with. From a shower caddy that keeps bars dry and within reach, to a bamboo brush that treats hair gently while reducing plastic, each new product had a purpose.
We also welcomed Hair Health Gummies to the lineup, offering a simple way to support hair from the inside out. The goal with every launch was the same. Create products that fit naturally into real routines, without adding clutter or compromise.
These additions weren’t about doing more for the sake of it. They were about supporting the habits you were already building, and making them easier to maintain long term.
As 2025 comes to a close, we’re already looking ahead.
There’s more to build, more to improve, and more ways to make sustainable routines feel effortless. The lessons from this year will shape what comes next, from future product development to how we show up as a brand.
Thank you for being part of this chapter. For trusting us with your hair. For caring about the bigger picture. And for proving, once again, that small changes really do add up.
Here’s to cleaner routines, kinder choices, and even bigger wins in the year ahead.
