Coconut Oil
Smooths, shines & nourishes without flattening hair.
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Take the Hair QuizCetyl Alcohol, Behentrimonium Methosulfate, Stearyl Alcohol, Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Fragrance (Parfum), Glycerin, Panthenol, Butylene Glycol, Helianthus Annus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopherol
Additional ingredients:
Our Simple Fresh bar uses Cornmint Oil (Mentha Arvensis) instead of all-natural fragrance
Want to know more? Check out our Ingredient Database.
Smooths, shines & nourishes without flattening hair.
(Pantothenic Acid)
Clinically proven to promote hair strength & scalp health.
Pulls in moisture from the air to keep hair hydrated and healthy.
Healthy, thriving hair doesn't happen overnight — but with consistent use, you'll start seeing and feeling real results. Here's what most customers experience on their journey:
We formulate with uncompromising standards so you can feel confident in what you’re putting on your scalp and see real improvement.
increase in hair volume
increase in hair shine
increase in softness & smoothness
saw improved hair health in 4 weeks
*Based on a series of third-party clinical studies conducted on the volumizing shampoo & conditioner bar
100% concentrated ingredients, lasts 50–75 washes
Diluted with 80% water
Clean, non-toxic, sulfate-free, silicone-free
Petroleum-derived sulfates, silicones & irritating synthetic fragrances
Yes
Not always
Science-backed efficacy
Nourishes, reduces buildup, supports healthy growth
Can strip natural oils, cause dryness
Lightweight, biodegradable plastic-free packaging
Plastic bottles take 450 years to break down
TSA-friendly, no spills
Liquid volume restrictions, prone to leaks
Build Your Hair Care Routine
Wet your hair and the bar, then glide the shampoo bar directly onto your scalp. Massage into a rich lather and rinse. For conditioner, glide the bar along the lengths of your hair, let it sit for a few seconds, then rinse thoroughly.
Most people notice improvements quickly, but results build over time. Here’s a general timeline:
After the first few washes: Hair feels cleaner, lighter, and free of buildup. Many also notice improved softness and scalp comfort.
Within 2–3 weeks: Increased shine, smoother texture, and better overall manageability as your hair adjusts to the cleaner, more nourishing formulas.
By 4–6 weeks: Reduced breakage, less shedding, and stronger, healthier-feeling strands.
By 8–12 weeks: Full results — hair looks visibly healthier, fuller, and more resilient with consistent use.
Everyone’s hair is different, but most customers report meaningful changes within the first month.
Our last Lasts 50-75 washes so they can replace 2-3 bottles + last up to 6 months.
Our most popular subscription frequency is 3 months and is ideal for those who wash their hair 2-3x per week.
Your bar longevity will be impacted by usage, storage and hair length and thickness. Extend the life of your conditioner bar with our Wooden Soap Dish, our Silicone Soap Dish, or our Sisal Soap Saver bag.
If you break it down, not at all! Our bars replace 2-3 bottles of liquid shampoo and conditioner, so you can compare the price to a $5 bottle of shampoo. Even better? Our bars don’t contain water, so our ingredients aren’t diluted like regular shampoo and conditioner. You get super concentrated, super nourishing ingredients for up to 75 washes with a single bar!
Yes, across the board! Here’s why:
We never use sulfates or silicones, so our bars are Curly Girl Method-safe
Our customers with silver hair report no issues with brassiness or yellowing
Our ingredients, such as cocoa butter and coconut oil, deeply moisturize your hair: making our bars perfect for color-treated and dry hair
No — our bars are formulated without silicones or residue-causing fillers. Most customers report their hair feels lighter, softer, and cleaner after switching.
Some people experience a short transition as their scalp adjusts to cleaner, non-toxic ingredients. This usually resolves within 1–2 washes, and hair quickly becomes softer and more balanced.
Yes. Our formulas are gentle, dermatologist-approved, and free from sulfates, parabens, and synthetic fragrances, making them great for sensitive scalps.
Absolutely. Whether your hair is fine, thick, curly, coily, or straight, our bars are designed to cleanse and hydrate without weighing hair down.
Yes — each bar is plastic-free, low-waste, and highly concentrated, reducing the need for single-use bottles.
Keep them dry between uses. Place them on our soap dish or shower caddy to prevent premature melting.
Definitely. They’re TSA-friendly, compact, and spill-proof — perfect for travel, gym bags, or on-the-go use.
IMPRESSED IS AN UNDERSTATEMENT
On my first wash, I noticed a huge difference. My hair felt soft and supple like I had just gone to the hair salon. It normally feels heavy and tangled, but it has been amazing!
McKenna K
