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Take a quick stroll down the beauty aisle at your local grocery store or cosmetics store and odds are you’ll see a variety of shampoos touting their silicone-free status. But what is silicone-free shampoo, and why are more and more people ditching their old shampoos for it? Here, we’ll explain what silicones are, what they’re doing in your shampoo, and why more people are hopping aboard the silicone-free train.
Silicones — known scientifically as siloxanes — are synthetic polymers that have the properties of both rubber and plastic. Due to its molecular structure, silicone can take on many different forms, including thick liquids and hard, plastic-like resins. Silicones have become immensely popular in recent years and can now be found in everything from utensils and food containers to medical devices and beauty products.
In hair care products, silicones act as emollients, which are moisturizing agents that provide a protective coating to hair. This protective barrier helps lock in moisture, smooth frizz and detangle hair. The result is silky-smooth tresses that look and feel healthier.
There are two categories of silicones: non-water soluble silicones and water-soluble silicones. Non-water soluble silicones are generally referred to as the “bad silicones” because they’re difficult to rinse out and can cause buildup, while water-soluble silicones are often considered to be the “good silicones” because they tend to cause fewer problems. (Note: fewer problems, not zero!)
Silicones — whether they be the good or the bad kind — can be problematic in several ways. Here are a few reasons why a person might choose to avoid them altogether:
Silicone-free shampoos — that is, shampoos free from silicones — have quickly gained traction in the personal care industry. It’s not difficult to see why. Going silicone-free can have big benefits for your hair, the planet, and your wallet.
Here are just a few benefits of silicone-free shampoo:
Just a few decades ago, dodging silicones in your hair care products would have been extremely difficult. But thankfully, the rise of clean beauty has made it much easier to skip the ’cones and treat your hair to some all-natural goodness. No matter what your personal reasons for going silicone-free, The Earthling Co. is here to help you take your hair game to the next level. Check out our plastic-free shampoo and conditioner bars (both are silicone-free!) and give your hair a sustainable upgrade.